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Elevator Technology, 2015-10-14, 04:00 PM


New Safe T Rider campaign launched by the Elevator Escalator Safety Foundation Encourages kids to HOLD ON, LACE UP and FACE FORWARD!

October 14, 2015 (MOBILE, Ala.) -- The Elevator Escalator Safety Foundation (EESF) unveiled the new super-hero characters, Safe T Boy and Safe T Girl, to teach children how to ride elevators and escalators safely. They will serve as the mascots for the organization’s cornerstone safety program, Safe T Rider. The characters were unveiled at the foundation’s fundraiser held at the National Association of Elevator Contractor’s (NAEC) annual convention in Boston, MA in September.

The new campaign includes a video, an activity sheet and will soon offer an activity site designed to make children and parents aware of the safety measures they should take when riding elevators, moving walks and escalators.

“Our goal of the EESF is the organization develop and disseminate safety materials to the public in order to eliminate preventable accidents on the industry’s equipment,” said EESF chairperson, Tom Sybert. “The unveiling of the new Safe-T-Rider characters and video at the NAEC Convention was a huge hit. Our new super-hero campaign will resonate with children, capture their attention and help them remember three basic principles - hold on, lace up and face forward – before riding.”

EESF is a non-profit 501(c)(3) organization was created by the elevator and escalator industry and developed the Safe T Rider program in 1993. The mission of EESF is to educate the public on the safe and proper use of industry equipment. EESF currently administrates two more programs including Rise Up Safe Rider, a program designed for University students and A Safe Ride, focusing on educating adults and seniors.

For more information about the Safe T Rider program, visit

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